Slingshot Content is an outsourced marketing department for founders and revenue leaders - strategy, content, video, social, SEO and GEO, run by the people who actually do the work.
Every engagement is scoped to the goal - start with a conversation, not a package.
client success
Sahil, the CEO of Spiralyze had already tried content and gotten nowhere. So we built CRO Crimes - a game show about A/B testing, made out of data only Spiralyze has.
It became the anchor of their marketing, then a live show on a conference stage.
Spiralyze came to content late, and knew it. The pioneers in their category had a five-year head start, and the trial-and-error posts Spiralyze had published were landing with nobody. Referrals and outbound were still carrying the pipeline.
Breaking through meant finding a format the category didn't already have, rather than publishing more of what everyone else was.
“I don't think we could be making CRO Crimes with anyone else.”
Sahil Patel
CEO · Spiralyze
“We really enjoyed working with them on the Healthcare Unscripted podcast. They were quick, responsive, and took feedback really well. Whenever we had changes or wanted to adjust something, they were willing to keep working at it until we got it right. The turnaround was consistently fast, and the whole process was collaborative and easy. I’d definitely recommend them.”
Courtney Todd
Fractional CMO + Creative Director · Umlaut Agency
“Slingshot has been our content and SEO partner for more than three years. They built the foundation early and saw the shift to AI search coming before most of the market did. Today organic and direct drive 84% of our leads, and the pipeline it produces is the kind my sales team wants to work.”
David Kreiger
President · SalesRoads
how we help
Not a menu of deliverables - one partnership that covers strategy, production and publishing. Most engagements mix a few of these, scoped from what you're trying to move.
The topics worth owning - and the articles that win them.
We find the keywords and questions your buyers actually search, prioritise the ones with revenue behind them, and build a publishing plan around them - written to rank in Google and to be quoted by the AI assistants buyers now ask first. Every article ships finished, and once you approve it we publish it straight to your site.
client results · salesroads
We built the organic foundation first, then adapted before AI Overviews reshaped search - organic and direct now drive 84% of all leads, up from 43% three years ago. Along the way, SalesRoads reached a 96% presence in AI answers as SEO-attributed leads more than doubled.
Organic and direct went from 43% of the lead mix in 2023 to 84% in 2026 to date (Jan–Aug both years), taking share mainly from referral, which fell from 38% to 7% over the same span.
43%
2023
→
84%
2026 YTD
organic + direct lead volume
+69%
523 combined leads in 2023, 882 so far in 2026 - even as total lead volume slipped, this is where it's coming from now.
ai-search visibility (geo)
64% → 96%
How often SalesRoads appears inside AI Overview answers, December 2025 to August 2026. Traditional search gave ground over the same period - impressions down 26%, clicks down 45% - while presence in AI answers climbed and SEO leads followed.
64%
75%
91%
96%
DEC 25
APR 26
MAY 26
AUG 26
first-page rankings
3.6x
Top-3 keyword rankings went from 64 to 231 between 2023 and 2025, and top-10 rankings from 155 to 600. Two years of steady publishing built the footprint that the AI-search work is now redirecting.
what marketing sourced in 2025
$1.92M
marketing-sourced pipeline added
$387K
new MRR from marketing-sourced deals
Monthly recurring revenue added; total revenue marketing touched in 2025 was higher.
23 → 41 (+78%)
closed deals, company-wide, 2023 → 2025 (32 more already in 2026)
no risk
Start with a pilot, keep going only while the work earns it. Most engagements continue because the content compounds, not because a contract says so.
the details
B2B companies where a founder or an executive is the face of the business - usually somewhere between 20 and 500 people, often with a sales team carrying a number.
With a conversation, then a short scope. Several clients have started with a three-month pilot to see whether the work is better than what they were doing on their own.
No. Pilots are common and welcome. Most engagements continue because the work compounds, not because a contract says so.
It depends on what we're building, so we quote instead of publishing packages. Tell us what you're trying to move and we'll come back with a scope and a number.
let's talk
No pitch deck required. A sentence about where you're stuck is enough to start - we'll come back with a point of view and a quote.
the people you'll work with
There's no account layer to get past. You'll work with us from the first call onward - so start wherever you like, including a direct message.
