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It’s an open secret — the quality of content served on Google has seen better days. The SERPs are dominated by over-optimized articles that don’t engage readers or solve problems.
We’re on a mission to change things. Here’s how. 
Creating content that sounds like your brand requires consistency. Our writers are salaried, full-time team members so they can absorb your brand, attend coaching, spend more time researching, and create better content.
Our writers are paid on salary, not by word. This incentivizes content quality > content volume.
Understanding your brand like an internal team takes time. We conduct ongoing coaching sessions to fine-tune your content.
Freelance writers juggling multiple projects will never give your brand the attention it deserves. We build you a dedicated content team that can go all-in on your brand.
If creating amazing blog content was as easy as hiring a freelancer, the internet wouldn’t be full of junk. We believe in creating an environment where your writers have the coaching and support they need to punch above their weight.
Our writers receive bi-weekly team training on your campaign as well as monthly 1:1 coaching with their editor.
We deploy AI-writing assistants so our writers can spend more time researching, and less time proofing.
We build a custom glossary of terms for your writers to reference to drive consistency across articles.
We’re tired of reading crappy blog content. Our editors only approve articles that address search intent and read like they were made for humans, not crawlers.
The first thing we build for your project is a voice & tone guide that ensures your content sounds on-brand.
Walls of text aren't approachable. Your content team comes with a dedicated coordinator to build custom graphics and supporting materials.
Your readers expect to solve problems. We ensure all content directly addresses search intent to meet their expectations.
Let’s talk about creating the blog content your audience is hungry for. What do you say?
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